4 Unique Cultural & Traditional Business Practices That Define China I The Presidential Tower

4 Unique Cultural & Traditional Business Practices That Define China

There is a saying that goes, ‘A place is as rich as the culture that pervades it’, and this saying stands true for the country China. The Chinese have a unique culture and tradition that gives the country its soul – a mellow, soft-spoken race with a strong grit, hardworking nature, warmth, generosity, curiosity, wisdom and skill. Although Eastern and Western cultures are like chalk and cheese, and despite the narrowing of this chasm, the Chinese have been able to maintain their uniqueness through it all.

As the Western economy gets shakier by the day, many companies are looking towards make inroads into China, tapping its rapid growth and burgeoning middle class. China – the world’s second largest economy – has already made inroads into India and is looking towards the country for a collaboration that can mutually benefit both. Towards this end, CNTC’s India Projects combines China’s structural and architectural capabilities to give us a unique tower that is one of Bengaluru’s tallest and provides luxury that is unparalleled and uncomparable. To understand China is to know its customs and people and how business relations can work with mutual co-operation and effort.


China has a unique culture dating back to thousands of years, and a history of business that goes back even further. Dealing with them in business mandates an understanding and appreciation of this business culture and social etiquette. As professor Jonathan Story describes in his book, ‘China Uncovered: What you need to know to do business in China’, the Chinese follow the concept of ‘face’. This he describes as an amalgamation of social role, public perception and self-esteem that can make or break relationships. Prof. Story goes on to add that a CEO can make ‘face’ by personally attending meetings, accepting invitations, offering expensive gifts and being mindful of Chinese culture.

China and India align with this belief in local customs and traditions, ensuring that a personal connect comes before a business relationship.


Being one of the world’s most populous nation, with nearly 1.3 billion people, ‘China is a melting pot’, as described by Martin Roll, a business and brand strategist to global brands in China. Without a single target market, businesses are flexible and the country is welcoming to all kinds of collaboation and work. China derives its work tradition from an informal system of connects and this also extends to any business it does with other countries.


Western brands and businesses looking to make inroads into the Chinese economy tap into traditional customs and culture. This works the same way in reverse. The McDonald’s brand had to adapt its regular menu in China when it first launched there, including dishes such as spicy chicken wings and noodles in the menu. Traditional Chinese dishes have found their own variations in India and other countries.

As people looking to connect with the country, China has a lot to offer in enterprise and principles. This extends to its architecture. What it has managed to create in the country, it now looks forward to magnifying the work and India is one of the few countries that will get to witness Chinese building construction on a scale neveer seen before adapted across Indian cities.


China deals with business holistically, slowly and with purpose. When the Chinese build, its take time and a lot of patience. Despite being a long-term approach what matters is how well built it is when eventually delivered. This helps ensure that whether it is buildings or business, what matters is what was done and how much can people benefit from the effort.

The Chinese market has seen unprecedented growth in the last decade, and it has all come from a dedicated determined purposeful work visible in everything that they create. The challenge lies in understanding and matching the future impact of Chinese projects with the inherent characteristics the country possesses.

China is growing and it has been slow paced. Having mastered their principles and knowledged grounded in anvient philosophy and tradition, it translates to everything the country underrtakes. It is this expertise that is showcased in The Presidential Tower, that combines luxury and amenities with simple principles that add true value to the product.

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